Find new potential B2B customers - VisionSphere

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Campaign Overview

Index

After logging in you will see the “Your Campaigns” section, where you’ll have the ability to:

  1. Create a new campaign
  2. Access the details of the campaigns created
When you confirm a campaign, the software begins its creation.
It can take up to 72 hours to appear on your dashboard.
In the VisionSphere dashboard, you will find all the campaigns created for your account. Remember, “Master” accounts can view campaigns created by any sub-account while sub-accounts will only view campaigns created by them.
For each, you can see the name of the campaign, the user who created it, the company that scored the most points in the last week (Top Opportunities), the type of campaign, and the trend from the previous week.
Campaigns will be divided into active and inactive. Inactive campaigns do not record data but can be reactivated at any time. To deactivate or reactivate a campaign, reach out to your contact person.
VisionSphere screen: access to the campaign view screen
Main page “Your campaigns”

Overview

Clicking on a campaign name will take you to the Overview.
VisionSphere Screenshot: How does the campaign overview work? Once the campaign is selected, the companies and their interest scores are displayed.
Campaign Overview

Top 5 Opportunities

In this section, you’ll find the Top 5 Opportunities and Notification summary.
The Top 5 Opportunities are the five companies that scored the most VisionSphere points from the previous day. They represent the companies that you should contact ASAP (within the period of interest shown) as they are actively seeking your product or service.
Focus on the Top 5 Opportunities on the Campaign Overview screen
Top 5 Opportunities
For each company, you will be able to see the name and address of the location where the most searches were conducted, the keywords searched, the VisionSphere points obtained, and a percentage of growth (or decrease) from the previous day.
If fewer than five companies conducted searches the previous day, you’ll see less data.

Notifications

If you scroll down the page, there’s a section dedicated to viewing campaign notifications related to premium keywords and those related to peak interest. All notifications displayed here will also be emailed to you, as explained in the following paragraphs.
From the Account Notifications section, explained in the following paragraphs, you can view notifications of all campaigns.

Premium Keyword

Premium Keywords are important keywords that are notified when searched for by a company. For example, you may be interested in a real-time alert when someone searches for your company’s Brand Name.
Notification of Premium Keywords
Premium keyword notifications

For each search, you will display

  • Dates: the date on which the research was done
  • Premium keyword: the keyword that you listed as premium
  • Search term: the search performed, which triggered the notification to include or correspond to the premium keyword
  • Company: the company that carried out that research
  • Campaigns: the name of the referenced VisionShpere campaign.

Changes in interest

Peaks of interest refer to significant changes in a monitored company’s searches, such as going from 0 searches per day to 10.
This defines the right time to contact a target company with a business engagement action by virtue of a considerable increase in VS Points overnight.
Notification "Change in interest"
“Change in interest” notifications

Target Companies

Screen of VisionSphere: Check out the interest scores of companies to monitor in your campaign on the Target Companies page
Target Companies Page
In this section, you’ll find the list of companies you are monitoring in that campaign.

For each company, you will understand:

  • Details: explore details of the research carried out by that company
  • Companies: the name of the company
    Locations: the number of locations/offices that are under monitoring for that company
  • Plant with more interest points: the address of the location/office that made the most VisionSphere points in the selected period
  • Interest: the number of VisionSphere points obtained by the company in the selected period
  • In %: the percentage of points attributed to that farm compared to the total of all points obtained by the campaign in the selected period
  • Trend: the trend of that company’s interest from the previous week
The following files can be downloaded for your review: CSV or PDF format, which lists featured companies with their scores.
At the top right of the page, you’ll be able to select the period for which you want to view data. For example, you can choose whether to view data for the last 30 days, the last seven days, or a custom date range.

Target companies: details

You can access details of each company’s searches by clicking on the “Details” icon on the target companies page.
On this page, you can view the list of searches made (search terms).
Detail page of a target company
Detail page of a target company
The first part of the page shows the company, with a list of monitored locations/offices, total VisionSphere points for the period, percentage, and trend.
In the second part, you can view the list of searches made by the company, with an indication of search frequency (“High” indicates the keyword was searched many times, Low a few times).
Download is available for the following files: CSV or PDF format, the list of searches with their frequency.
Again, you can choose to view data from the last 30 days, the last 7 days, or a custom date range.

Campaign Settings

In this section, you can view the settings for the specific campaign.
VisionSphere Page: Campaign Settings
Campaign Settings

General campaign settings

General settings include:

  1. Language: the language of the campaign, set during the survey
  2. Country: the country in which the campaign is active, set during the survey
  3. URL: the site or page of the referral site for the campaign, set during the survey

Keyword

All campaign keywords are reported here, broken down into:

  1. Your own premium keyword: premium keywords that trigger notifications
  2. Your own keyword: the complete list of all keywords in the campaign
  3. Excluded terms: the keywords that could confuse users during searches.